Berlin - July 2025
This summer, creativity took over Berlin as the Zalando Playground 2025 brought together teens and kids with their families from all around the city for two days of fun and inspiration.
We were proud to host the New Balance shoe customization booth, where lucky participants had the chance to design and personalize their gifted New Balance sneakers.
For those who didn’t manage to grab a spot, we kept the creativity flowing with a jewellery beading station, giving many of the thousands of visitors the opportunity to express their style in unique ways.
One of my personal highlights was the 3D-printed, customized New Balance logo charms we created especially for the event.
The atmosphere was full of energy, innovation, and fun, a perfect mix for the next generation of creators.
Huge thanks to Aboutkokomo, Zalando, and New Balance Germany for making this collaboration possible and for bringing such an inspiring event to Berlin!! For more details feel free to check out our TikTok/Instagram and Abutkokomo's social media channels ✨
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